There is a large amount of chitter-chatter about whether to add the "www" part of web addresses. Since sub-domains have become popular and recognizable significantly, the usage of the www in names of domain has arrive under a small amount of scrutiny in the last year or so.
There are individuals who think that the www is really a waste passionately. Why work with a www subdomain once you don't possess to? After listening to a complete large amount of differing opinions, we decided to have a look at why you'll (or wouldn't) utilize the subdomain www in your urls.
Since we have been an SEO company, we viewed what Google says about any of it first. Matt Cutts referred to it greatest when he demonstrated that each example of a domain will be treated in different ways. In the illustration, he cited http://www.example.com, http://example.com, http://www.example.com/index.php, etc. are treated as separate "web pages" and attract hyperlinks and PageRank individually. A lot of people tend to connect to the www edition of an address since it has been this way for such a long time. Taking this under consideration, you might argue that you need to keep carefully the www in the domain. Matt Cutts tackled this aswell, and noted that should you decide to select not to make use of the www, you then must do a 301 redirect from the www version (http://www.example.com) of one's domain to the main domain (http://example.com) to get credit score for hyperlinks and PageRank that visit the www domain.
Since you can handle which version turns up, and which version accumulates PageRank and links, then logically, it is possible to choose which one to utilize. Be careful to create your 301 redirects (long lasting redirects) also to set the most well-liked domain in your Search engines Webmaster Tools though. So long as you choose one and keep at it, everything will correctly work.
Our official stance - we decided this complete year to help keep the www inside our domain, and the domains we construct. We set up the correct measures in Webmaster Equipment sufficient reason for our 301s to cover up our bases. This helps it be a little much less confusing whenever we build several subdomains such as for example http://mail.example.com, http://blog.example.com, or http://calendar.example.com. There exists a complete large amount of flexibility for this issue, so long as you ensure that you funnel visitors, hyperlinks, and PageRank to the domain example you are using. I'd advise against going in one version to another because the www version of one's web site and the non-www edition will undoubtedly be treated as very different. And, considering nearly all links do possess the www inside them, we believe that it is worthwhile to utilize the example of our domain individuals will undoubtedly be most familiar with.
If you are creating a new domain or are considering redeveloping your existing one, make sure to take into account the impact a major change could have on your own domains authority and position with the various search engines. It takes lots of effort and link constructing to get results, so make sure to take the proper steps and make sure that your domain's worth is protected.